Yellow – Airy, unsubstantial. The color of sunshine. Happy, joyful and warm, yet slightly disturbing if too intense. Often used on caution signs. Taste - sour, acidic.
Ochers and umbers, the darker, duller yellows. Warm, rich, calming, comforting and grounding. The subdued browns of mother earth and nature. The richness of gold and honey. Taste - sweet.
Orange – A happy, luscious, stimulating color, exciting, very warm. Too much can be overstimulating. The color of fire, heat, warning signs. Taste - pleasantly lively and sharp.
Siennas, the darker, duller oranges. Earthier, solid, comforting and rich, but still having a feeling of heat. Taste - sweet, pungent, spicy.
Red – Bold, exciting, intense and forceful. The sign of danger, blood, anger and stop signs. Also the color of sex and romance. Taste - pleasantly rich and sweet.
Advertisers use the colors above to stimulate our senses, especially in the food industry.
Purple – A moody color. The color of mourning, stormy skies and royalty. Somber, aloof, yet richly beautiful. Taste - rich, semi sweet, cloying.
Blue – Calm strength, dignity, honor, truthfulness. Solid and dependable. Uplifting. Often used by banks, the military and law enforcement. Taste - cool, clean and sharp.
Green – Comforting, nurturing, healing, nature's growth. Safe and grounding. The color of grass and money. Often seen in banks, hospitals, libraries and schools. Taste - clean, pleasant but slightly bitter.
Gray – A variable color. Mysterious, somber, dignified, quiet, cold. Can be gentle - fog, mist, rain. Or strong and solid - granite, marble. Taste - cold and damp.
White - Purity, cool, elegant, clean, sanitary. The color of wedding gowns, religious garments, medical uniforms, snow, ice. Taste - cold, clean, refreshing.
Black - Somber, mysterious, dangerous, dignified, sophisticated, powerful. Death and mourning. Funeral attire, tuxedos and formal wear, judicial robes. Film-noir. Taste - unpleasant.
It's interesting to note how these colors and their variations are used by advertisers in designing their logos. And interesting to study our emotional and physical response to colors. Enjoy.
Thanks for visiting,
Celene
www.CeleneFarris.com
My Ebay Store
